We all know how important branding is. If you go to a restaurant for a steak and they feature Kobe beef, you know it’s going to be good. You don’t have to wonder. Kobe means quality, reliability and predictability. That brand also rubs off on the restaurant - any eatery that cares enough to serve Kobe probably does other things well, too. Same thing with football. If you’re surfing through channels and hit on a game that says European Football League or some such, chances are you won’t watch it as eagerly as you would if it were an NFL game. Same reason. You know NFL players and teams are the best in the business. If you’re going to burn two hours watching a game, it has to be the best, or why bother?
The Kobe and NFL brands tell you, in advance, that you’re getting a good product. These brands protect you against inferior quality that can waste both your time and your money
Now consider NSF International, the testing and certification agency that serves the plumbing industry worldwide. Like Kobe and the NFL, NSF International has built a brand that stands for
quality. Plumbing products, like cast iron pipe, fittings, and couplings, that carry the NSF trademark have been thoroughly checked and tested to ensure that they meet the very highest standards. When an engineer specifies NSF-certified material, he or she knows they’re calling for the best in the business, products that will perform as promised, with no surprises or disappointments. Like other brands that signify top quality, NSF International worked hard to build their reputation. Unlike some
other listing agencies, NSF International demands that products and manufacturing processes applying for certification undergo extensive testing over an extended period of time. The entire production cycle, from raw material to finished product and packaging, is closely examined for conformance to standards.
Products and processes that meet NSF International’s rigorous requirements are allowed to carry the NSF mark. Products that don’t are not. It really is that simple. Gaining authorization to carry the
NSF mark is just the first step. Keeping that authorization requires manufacturers to maintain detailed records, and to submit to frequent, unannounced inspections of production facilities. If an inspector
finds a problem, bam, production stops until it can be resolved. No exceptions. For specifiers, plumbing professionals and owners alike, seeing the NSF mark on pipe, fittings and couplings brings the peace of mind that comes from knowing they’ve done everything they can to ensure quality. The NSF mark is simply the best, most reliable way to judge the quality of a plumbing product in
advance. Now, pass the Kobe beef and turn on the NFL game. Only the best will do.
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